Becky Freeman is a Professor in the School of Public Health, and a member of the Prevention Research Collaboration, at the University of Sydney. With twenty-five years of experience working in the tobacco control field, she is well versed in program and policy best practice. She is an internationally recognised expert in tobacco and vaping control, the commercial determinants of health, and the influence of digital and social media on public health policy and behaviour. Her research, including the Generation Vape study, is highly policy-focused and prioritises dissemination across all audiences and channels, from academic journals to news media, policy briefs, social platforms, and podcasts.